In Half 1 of this text on massage remedy business cards, we checked out why most business cards are just about ineffective in compelling somebody to name for an appointment.
So how can we take a wimpy marketing tool like your massage remedy business card and provides it muscle? How can we put it to work in order that it really does one thing for our business? How can we adapt these little cards to elicit a response from potential purchasers 홈타이?
My suggestion is that this…
Embrace a direct response message in your card. Make them a suggestion that can make folks take motion.
How about this as a bit two-line message:
“Get a FREE half hour massage with the
buy of half-hour (restrict one per particular person)”
Then give your business card out like loopy. Give every of your present purchasers six cards and ask them to hand them out to folks they know who may have massage. Give them to your family and your folks to present to folks they know.
However earlier than you give them out, add yet one more little word. Write this by hand and signal it along with your first name solely:
Expires: February twenty eighth
Eric
In fact you do not really write “February twenty eighth”, however put down a date that’s two to 4 weeks from the time you hand the card out. Then signal it along with your first name. You need to connect some sense of urgency to utilizing the card or like I’ve already stated, it will sit round eternally and by no means get used. Placing an expiry date makes folks take motion as we speak.
I just like the hand writing stuff. Not solely is it sensible i.e. your printed business cards will not get old-fashioned, however it’s additionally a very nice personal contact.
However you possibly can print any type of provide that you just suppose your potential purchasers may reply to. You possibly can invite them to your massage remedy website to take a free stress evaluation online. You could invite them to enroll to your ezine for bulletins of particular provides for subscribers solely. You could provide them a free paraffin wax therapy or body scrub with their subsequent massage.
You determine what provide will work greatest for the kind of purchasers you wish to entice.
The essential factor is to take the mandatory steps and switch your passive and wimpy little massage business card into an action-generating (and appointment-making) powerhouse.
So put your present cards apart and use them for writing your purchasers’ appointment occasions on them as a reminder for his or her subsequent appointment. Then get some new massage remedy business cards printed with this idea of eliciting a direct response on the high of your thoughts. And watch the distinction it makes in your follow.
There’s nonetheless extra that you are able to do to spice up the response to your massage business cards and we’ll take a look at that in Half 3 of this text.
