Do you know that the gross sales funnel has existed at the least since medieval occasions, and that Little Pink Driving Hood was really taken in by a gross sales funnel? A precautionary story about who you actually wish to find out about marketing from… and who you wish to keep away from just like the plague (sure, they’d that again then, too).
Body: So that you suppose you already know what a gross sales funnel is and the way it works? Learn this retelling of an old precautionary story and you might develop your definition a bit funneljuicee.
When Little Pink Driving Hood set out into the woods on that heat spring day in about 1321 or so, little did she know that she was to come across not solely the Large Dangerous Wolf, however a gross sales funnel so irresistible she would fall for it like a kitten for a saucer of milk.
Little Pink’s intention was solely to convey some heat currant buns to her expensive old granny, however as quickly as she set her foot on the trail into the forest that day, she discovered herself strolling straight into the mouth of a gross sales funnel.
All of it started when she met the Large Dangerous Wolf on the trail. He did not have any bother getting her consideration, as he was, after all, a really massive wolf.
He started by complimenting her on her beautiful crimson hood – you see, the primary irresistible ingredient of a gross sales funnel, and one that individuals usually get flawed, is all about approaching the prospect with their favourite topic – themselves.
“What a stunning crimson hood you have got on,” mentioned the Large Dangerous Wolf. “Why thanks,” mentioned Little Pink, thus responding with curiosity and starting her first step into the slippery slope of Wolfie’s steep and irresistible gross sales funnel.
Subsequent, the Wolf intensified Little Pink’s curiosity by asking her much more about herself: “And the place may you be going this high-quality spring day, my fairly?” And, as you may count on, Little Pink stepped a bit additional into his gross sales funnel by answering him with data he may use: “Why, to my expensive Granny’s house, to convey her these heat currant buns.”
The wolf sniffed appreciatively on the basket, and proceeded to perform a little extra “market analysis” on Little Pink (they did not have companies to do this type of factor again then). “These are beautiful smelling buns. And the place may Pricey Granny reside?” To which, after all, Little Pink replied with the specified data, thus stepping additional into the gross sales funnel by inviting future communication with the wolf.
The Wolf, now having the knowledge he wanted to contact Little Pink once more, bowed, bid her day, a laid any fears she needed to relaxation by disappearing up the trail and giving her a bit area (which she felt herself needing at this level – the one indication that she might need a mind hiding underneath that cute crimson hood). However, after all, his gross sales funnel was solely starting.
As quickly as she reached Pricey Granny’s house, Little Pink walked straight into the closing sequence of the funnel when she noticed what seemed to be somebody very acquainted to her, and proceeded to strike up a dialog.
You might know the way this a part of the story goes, however what you might not know is how clearly it follows the sample of an excellent gross sales funnel, so I’ll recount it for you right here with a bit gross sales funnel commentary on the facet.
