Gift vouchers is usually a large vendor in any salon all year long. They’re simple to make, simple to promote and simple to manage, and but so many therapists are discovering themselves in dilemmas about how one can take care of them 문화상품권현금화.
On the face of issues a gift voucher sale is an easy one. A shopper purchases a voucher, offers it to a liked one, they usually redeem it, hopefully turning into a brand new loyal shopper. But a standard matter of dialog appears to centre across the difficulties in managing vouchers and the executive issues they will create.
One of many greatest points is that of expiry dates. If a shopper walks in clutching a voucher that could be a week, a month or perhaps a 12 months outdated, must you settle for it? Ask your self why you might have included an expiry date within the first place? Will the cash used to pay for it now not be authorized tender? Do you solely need new shoppers within the quieter first half of the 12 months? In fact not! So why would you realistically flip them away?
In fact you’ll be able to argue that they’ve had six months to guide an appointment and solely performed so as soon as the voucher has expired, however the shopper has nothing to realize by doing this. No matter their cause, they nonetheless solely need the therapy that the voucher entitles them to. Somebody has paid cash to you in good religion, to ensure that a therapy to be carried out. Selecting to maintain the cash however declining to carry out the therapy just isn’t reflection of your business, even when the date on the voucher has handed. As an alternative, honouring the expired voucher may earn you additional reward, good phrase of mouth and a brand new shopper.
If the voucher is for a particular therapy for which your costs have now modified, it isn’t good type so that you can cost the additional value. The shopper has arrived to get pleasure from a gift and won’t expect to pay for the privilege. It isn’t their fault that your costs have modified after the voucher has been issued, so that is one which you’ll simply must tackle the chin. If there was a dramatic worth improve on account of you altering how the therapy is carried out (for instance, new expertise is now included in your facials) then it might be price tailoring your therapy to the unique value of the voucher.
With each gift voucher you might have a brand new shopper to realize and repute to lose. Is the price of the voucher actually price extra to you?
